Belhaven brewer Greene King toasted record Christmas Day takings as customers chose to eat out last year, making up for a dip in sales of its beers.
Date:
Tue, 15 Jan 2013
Source:
Scotsman
Analysts tipped the hospitality group for further growth after it said in a trading update yesterday that like-for-like sales jumped by 3.7 per cent in the first three quarters of its financial year according to the Scotsman.
The firm ? which owns chains including Hungry Horse and Loch Fyne restaurants along with the Belhaven brewery in Dunbar ? opened 85 per cent of its 2,300 pubs on 25 December. That helped it build on last year?s record with a 6.8 per cent increase in takings for the day, to ?2.7 million.
It sold 448,000 Christmas meals during December, helping food sales add 4.1 per cent in the 36 weeks to 6 January.
Beer volumes from the firm?s brewing and brands division fell 2 per cent in the period, which it said was a smaller decline than that suffered by the UK ale market as a whole.
Its two leading ales, Greene King IPA and Old Speckled Hen, were both ahead of last year following a marketing campaign.
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