Monday, July 22, 2013

NFL Communications - NFL Launches Legends Program for Former ...

WARRICK DUNN, CHAD PENNINGTON and ROD WOODSON among 19 Former Players to Serve as Legends

The National Football League today launched its Legends Program, the newest step in a series of programs designed to help former NFL players connect with each other, their former teams and the NFL.

Nineteen former players, including two Hall of Famers, form the first class of NFL Legends who will participate in this multi-faceted program developed by NFL Player Engagement and the league?s Marketing Department.? The Legends will develop, foster and manage national and local alumni relations to deepen the relationship and communication between the league office, teams and former players.? They also will participate in the league?s calendar events and fan platforms as additional ways to remain connected to the game.

NFL Commissioner ROGER GOODELL and NFL Senior Vice President of Player Engagement TROY VINCENT kicked off the program on Monday, the first of two days of training at the NFL office in New York City.

?Based on our peer-to-peer model, the Legends Program will reach out to our former players, and let them know that their contribution to the game we love is appreciated and their voice is welcome,? said Vincent. ?We are a brotherhood, a family. We need to strengthen our relationships across the generations of our alumni, stay connected, and continue to contribute to this game and to each other.?

The Legends Program is built on a peer-to-peer model used in other NFL Player Engagement programs, fostering deeper relationships between generations of NFL players.? Legends commit to a three-year term during which they will work to connect the 32 teams and the league with more former players.? Legends will work closely with existing club-designated alumni directors, communicate with groups representing former players, and help develop and participate in team and league events.

For the complete release, click here

Source: http://nflcommunications.com/2013/07/22/nfl-launches-legends-program-for-former-players/

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